This project represents a pop-up promotional book promoting Shell’s efforts to protect the coral reef. Artwork was created in Illustrator.
The above Rejuvenation Spa Package portrays an original package design that I created (Copyright pending). With the intent of marketing for Mother’s Day, I primarily designed the package for women aged 30 and older, who appreciate the quality of Olay products yet are drawn to the design of more expensive cosmetics. I incorporated three popular Olay rejuvenation products (facial wipes, eye cream, and face cream) that are accessed from the least expensive to the most expensive for intrigue and also security. The overall design incorporates some of the features of the original packaging but with a color that is a more vibrant and lighter in order to reflect the beauty and vibrance of spring. The final product is intended to be shrunk-wrapped.
Wellumania Designs 